Marketing Mix

merchandise Mix BUS 235 Instructor: Tricia Norris December 9, 2012 Marketing is the occupation for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. (Hartely, 2011, p. 6). When we think of merchandise many think of purchasing a output that we spirit testament benefit us in some instruction see or form. It is whether a product or attend or idea consisting of a bundle of tangible or impalpable attributes that satisfies consumers needs and is received in exchange for specie or something else of value. (Hartely, 2011, p. 246). We as consumers feel after a bargain for of a product or service we have succeeded in woof a need or desire that pass on ease or fulfill our lives in one commission or another. There is a product that is on the securities industry at once that I think does just that it fulfills a need and pot stigma life easier for anyone that has a calculator. The product i s a computing device software program that atomic number 50 be installed in a information processing system which is the owners of a computer is the tar put down market for this product. A rate market is one or more specialized groups of authorisation consumers toward which an organization direct its marketing program. (Hartely, 2011, p. 11). The products name is flying calculus Naturally Speaking Home Edition. The product/program is make by Nuance. Nuance is a company that focuses on inventing transport canal to use speech as the main creature in their program software that follows juncture commands. Nuance has invented the highest surgical process voice command software in the world. The program firedrake gives your computer the ability to recognize and emulate the human voice. flying lizard is utilise by the mass market. It is being used by some(prenominal) industries and has been a solution used in education, financial, government, healthcare, insurance, legal a nd personal applications. There are severa! l versions of the Dragon software; in that respect is a program for home, professional, legal, medical, MAC, automotive, mobile and insurance editions....If you expect to get a full essay, order it on our website: OrderEssay.net

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