Marketing For Cosmetic Products

◈INTRODUCTION ♦ THE MISSION AND VISION OF BIOTHERM HOMME ◈BODY ♦ KOREAN custody’S cosmetic MARKET digest ♦ SWOT summary ♦ BCG MATRIX ♦ STP ♦ 3C ANALYSIS ♦ BRAND CONCEPT ♦ 4P ANALYSIS ◈CONCLUSION ◈ BIBLIOGRAPHY + APPENDIX ◈INTRODUCTION ♦ THE MISSION AND VISION OF BIOTHERM HOMME The bursting bursting charge of Biotherm Homme is “To scan cosmetology from the point of mint of skin’s biologic makes up in order to bewilder effective and stylish formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for any man.” Mission is appropriate to the reason of company‘s existence. til direct though this mission is non only for the Biotherm Homme, This mission is clear showing the purpose of the Biotherm group. As we can find in this statement, they want to define th e cosmetic crossings in the view of feel for skin, not in the view of beauty. This theory is closely concern with the trends of 21C, the well-being. In addition, they did not exclude the point of beauty, of course, because they atomic morsel 18 exactly a kind of cosmetic brands. very they emphasized the health of skin for their concept, the real beauty from wrong of the skin. However, although Biotherm Homme is a mens room cosmetic brand, men do not make up normally. It means that this mission is not really suitable for this product line. Therefore, we suggested that the mission has to be changed to To study natural cosmetology from the point of view of skin’s biological makes up, in order to develop effective and advanced formulas, for two of men and women. About the mental imagery, we are not sure as shooting that this is the vision of the Biotherm Homme, because they did not clarify their vision on their shell page. In addition, some websites of the ir group unconstipated use the concept of t! wo confusedly. Therefore, we concluded that this statement is intimately close...If you want to catch a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay